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natural ai: Case study
Natural ai is the world's first consumer generative interface.
I incorporated new user features to compete with arc browser.
Overview
Natural AI, is the world's first generative interface. You no longer go to Apps, Apps come to you. Simply say what you need and the right app forms itself around your words - now fulfilling millions of requests each month.
Natural clears away the clutter on your screen. It allows you to focus on what you want, not how to get there.
source: Natural.ai
Plan of Action
Natural AI is a cutting-edge application designed to provide users with seamless access to artificial intelligence capabilities. Using this product as a base, I decided to expand on its potential by incorporating new features to elevate the user experience. My primary focus was to integrate camera access for image recognition, refine search capabilities, and optimize content presentation, enabling the app to rival competitors like Arc Browser.
New Refined Search Functionality
Natural AI already has remarkable web search capabilities for shopping and booking flights, however I wanted to expand on its reach by providing additional screens that could bring it above the rest. Using its current development for displaying search results, I designed a new experience in which the app can take loaded search results and display them in a curated format that’s familiar to users.
Online recipe pages, for example, can be overwhelming with too much content i.e author anecdotes, pop-up ads, links, etc. To combat this I designed a solution where the app can read can copy only the relevant information on the page and display it in a streamlined view that provides an easier and more manageable experience.
Presented search results will be in a visually appealing format, including thumbnails and brief descriptions, and offer multiple link views in a smooth horizontal carousel, as well as smart suggestions based on frequently related searches. Additionally, a clean break-down of ingredients, directions, relevant images can now be viewed effortlessly in a simple scroll.
Integration With Current Features
To take this new user experience even further, I thought it would be interesting to incorporate Natural AI’s current grocery shopping feature into the recipe display screens.
Users would be able to select ingredients as needed and add them to their cart for instant online shopping. Their added items would be included in their cart as they would using the standard feature.
Camera Access & Image Recognition
As with most AI assistant apps now, most are integrated with photo-recognition capabilities that allow users to either take or upload an image of their choice and use AI scanning technology to search. I decided Natural needed a way to bring the users reality into a helpful assistant. I designed a visually intuitive camera interface with a capture button and image preview. Integrated advanced image recognition algorithms can analyze photos and provide relevant search suggestions.
Users can additionally provide added context to the image to help the AI understand the end goal and provide more accurate results. Using the keyboard or voice feature, users can ask questions like, ‘How do I make this?', Where can I buy this?' or even, ‘What does this say?' for any language barrier situations.
Final Product
The updated Natural AI app now offers a seamless and intuitive user experience, empowering users to leverage AI capabilities effectively. With features like camera access for image recognition, refined search functionality, and streamlined content presentation for recipes, the app competes on par with industry leaders like Arc Browser while offering unique and innovative features tailored to user preferences.
Conclusion
By leveraging user-centered design principles and incorporating advanced AI capabilities, the enhanced Natural AI app delivers a superior user experience, catering to the evolving needs of modern users. This project highlights the importance of continuous innovation and user feedback in delivering impactful digital experiences.